What we do

Press presentation

Factor Energia

Presentation of Factor Smarthome

In order to help families accomplish significant energy and economic savings, the independent electric company Factorenergia launched the “Factor Smarthome”, a project that wants to turn the traditional home into a “Smart home”. To present this pioneer initiative, we were...

Media Cooperation


Fit Lee, Feel Real

Overview Lee® needed to find a way to offer a brand and product experience to its potential consumers plus brand awareness with a pretty small budget.  Objectives Create an original and unforgettable brand experience to real people. Detect potential consumers & natural/reals...

Co-Branding & Partnerships


Lee Stretch Deluxe Brandery H Magazine

Lee® needed to publicize its new Deluxe Stretch fabric between its young and female audience. Therefore, we wanted to offer a direct experience with the product, funny and unforgettable, that didn’t require a big budget. The solution was to establish a media partnership with H magazine,...

Press presentation


Whirlpool, Internacional Convention EMEA

After the recent acquisition of Indesit, Whirlpool gathered in Barcelona the major region managers of EMEA (Europe, Middle East and Africa) in a meeting that was attended by 300 European key clients. Arenalia was in charge of gathering national media and arranging interviews with the major...



Grind launch by Skullcandy

Overview SKULLCANDY needed to introduce his brand new Grind headphones to media and influencers, through a unique experience related to music.   Objectives Launch the new Grind headphones. Increase brand’s notoriety between the relevant media in Spain. Spread the...

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